11/6/2022 0 Comments F1 2017 car launches![]() ![]() McLaren – 1997Īnd now we move on to the craziest Formula 1 launch in history – and this one takes the crown by quite some distance. Sadly the launch was perhaps as good as Jordan’s season got with the team scoring just nine points. ![]() ![]() F1 2017 car launches drivers#Jordan – 2002īack in the days of real F1 car launches creativity went a long way, but credit must go to Jordan who literally had the EJ12 delivered to them on a plane.Īn aircraft hanger in Brussels was the scene as drivers and team personnel discussed the season ahead, basically like any F1 launch these days, before Control Tower announced an imminent delivery for team owner Eddie Jordan.Ī DHL-liveried cargo plane was shown on the screen as it came into the airport – it was then towed into the hanger and the side doors were opened to reveal a car under its cover.ĭrivers Fisichella and Takuma Sato did the honours in pulling off said cover, while Jordan signed a docket to confirm he had received his item, and at the same time sign off the deal to make DHL his team’s title sponsor. We would love to see a modern day recreation from the now Alfa Romeo team – imagine Kimi Raikkonen’s reaction! 2. It’s a cold hanger, the Sugababes are dancing around in sexy Sauber overalls stripped to the waist, while team boss Peter Sauber and his drivers Giancarlo Fisichella and Felipe Massa look as out of place as you can get. Using musicians was nothing new for car launches in F1 at this point, more on that later, but for this launch Sauber enlisted the help of British girl group The Sugababes.īut, the whole thing was just…cringey, like seriously cringey. ![]() Now we really get into the show-off launches so to speak, and in an number three is Sauber as they unveiled the C23 in 2004. Sauber – 2004ġ2 JANUARY, 2004: Flashback to when the Sugababes helped launch their C23 □ #TBT #ThrowbackThursday #OnThisDay #OTD /iwmrLBGMDZ They tried to keep the launch simple, but in the end couldn’t even manage that. In fact they failed to finish a race in 1994.Īnd that lack of success really showed itself during their 1995 car launch.Īs the video shows, team principal Keith Wiggins was in the battle of his life to get the champagne open at the launch of the PR02. Pacific Team Lotus – 1995Īh Pacific Team Lotus, after competing in the junior formulas, this outfit made the step up to Formula 1 for 19, but with very little success. F1 2017 car launches zip#The team lodged a complaint to the European Commission, and in the end the solution was to run a different livery on each side of the car with a painted zip down the middle, oh dear. BAR – 1999īritish American Racing burst on to the Formula 1 scene in 1999, and is there any better way to announce yourself than by launching two radical liveries for that first car?Īs it turned out yes, there would have been, because sadly somebody forgot to check the rule book – the FIA stated that both cars had to be largely identical – and they were anything but. So, here’s a look at Planet F1’s top five… 5. In recent years the art of launching a car has been somewhat forgotten in F1 – the lavish stages have given way to drivers pulling a sheet off their new car at the team’s headquarters while spitting out a bit of PR, or sometimes the images are just plastered online and left at that.īut over the years there have been some truly iconic, bizarre Formula 1 car launches. A new season of Formula 1 is very nearly here, but before all of that, the teams must first unveil their 2020 challengers to the world. ![]()
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